communication

communication

COMMUNICATIONS PLANNING & IMPLEMENTATION
TEAM: Tufts Effectiveness in Administrative Management
Tufts University, October 2014-June 2016

A multi-year project to streamline administrative tasks within the university. Communications (including the samples below) helped keep staff and faculty informed during a period of sweeping changes.

WEB COPY EDITOR
Tufts Student Life Website
Summer 2015

Helped welcome new and returning students to Tufts with a website written in an approachable, web-friendly style.

PROFILES 
Chain Reaction
Tufts University

As the pipeline of new drug therapies slows to a trickle, a group of chemists develop a novel approach to innovation.

Solving Cancer Through Prevention
Tufts University

A breast cancer survivor teams up with a consortium of interdisciplinary researchers to look at possible environmental factors in the rise of cancer rates.

Reviving Their Roots
Tufts University

A researcher moves beyond anecdotes and good intentions to understand nutrition in Native American communities.

Inspired to Pay It Forward
Tufts University

An engineering alum creates a scholarship to support students and inspire future philanthropy.

Band of Brothers
Tufts University

Four friends pool their resources to make one significant contribution.

Pushing the Bounds of Inquiry
Tufts University

A group of Tufts biologists shed new light on how breast cancers develop by stepping outside of scientific convention.

A Lifetime in Science
Tufts University

Tufts alum who new broke ground as the first female associate director of the U.S. Geologic Survey tops off her transforming career by establishing a scholarship fund.

TUSM Scholarship Part of a Humanitarian Legacy
Tufts University

Donor supports Tufts University School of Medicine, and 49 other medical schools around the country.

MARKET REPORT
2013 HIE Market Report (editor)
Chilmark Research, July 2013

Healthcare organizations of all sizes are transitioning to new models of reimbursement and health information exchange will play a pivotal role. This report provides a clear-eyed analysis of a market trying to find its way.

SUCCESS STORY
Mound Family Practice Adds to the Future of Medicine with PrimeRESEARCH (pdf download)
Greenway, July 2013

Before implementing the Greenway EHR, physicians at Mound Family Practice in Miamisburg, OH considered themselves too busy to participate in clinical trials. That changed.

SUCCESS STORY
Doctors May·Grant and Lancaster General Health Achieve Standards-Based Interoperability with Greenway and Epic EHRs (pdf download)
Greenway, May 2013

In March 2012, Doctors May·Grant and Lancaster General Health committed to an ambitious project. Through extensive collaboration, the two organizations would exchange real-time patient information between the organizations’ independent EHRs.

ANIMATED DEMO
RxApps (script development)
April 2013

RxApps is an mHealth innovator focused on promoting self-monitoring and patient-doctor communication for people with chronic illness. This demo highlights the company’s product and vision.

WEBSITE REDESIGN
Chilmark Research
January 2013

Chilmark Research is an independent analyst firm that surveys the healthcare IT market. With a clean design and clear writing, its new website positions Chilmark Research as an industry thought leader. I managed the project, rewrote much of the copy, and helped roll it all out.

SUCCESS STORY
Second Time Around, Boulder Community Hospital Knew What It Wanted in an EHR (pdf download)
Greenway, December 2012

Boulder Community Hospital used PrimeSUITE, Greenway’s electronic health record software to demonstrate meaningful use and gear up for interoperability.

BENCHMARK REPORT
Payer Adoption of Emerging Consumer Tech
(editor)
Chilmark Research, August 2012

Healthcare reform has changed the game for health insurers. With individuals, not just employer groups signing on as members, health insurers must now become experts in promoting wellness. This comprehensive reports looks at more than 40 initiatives that use mobile apps and social media to promote healthy behaviors.

MARKET REPORT
2012 HIE Market Report: Analysis & Trends of the Health Information Exchange Market (editor)
Chilmark Research, May 2012

Three years after HITECH and the American Recovery and Reinvestment Act infused the healthcare industry with financial incentives, the market for health information exchange technology is booming. The big news with all this growth is what a small role the HITECH Act played in the past year’s developments, and how rapidly the market is changing.

WEBSITE COPY
Massachusetts eHealth Collaborative (MAeHC)
February 2012
The Massachusetts eHealth Collaborative is a non-profit service provider committed to improving healthcare through the meaningful adoption of health IT. The organization’s new website provides a friendly, well-organized introduction to its strong history and track record.

WEBSITE COPY
Regional Extension Center of New Hampshire
February 2012
After its successful launch by the Massachusetts eHealth Collaborative in 2010, the Regional Extension Center of New Hampshire needed a modern website to establish itself firmly in the minds of the 1,000+ physicians it serves.

INFORMED CONSENT
iDASH, University of California-San Diego
November 2011
This research project aimed to demystify informed consent so patients who are asked to participate in clinical studies understand what they are signing up for. I rewrote a complicated, multi-page form for an eighth-grade reading level and helped adapt it for an iPad.

CASE STUDY
Setting the Stage to Support the Continuum of Care
Dearborn Advisors, LLC, September 2010
Dearborn Advisors helped Bronson Healthcare Group select an HIT system based on patient care and avoid the usual chaos of vendor selection. This case study tells the story.

ROUNDTABLE PROCEEDINGS
From Chaos to Change: The Evolving Role of the CMIO
Roundtable Proceedings

Dearborn Advisors, LLC, April 2010
Dearborn hosted a roundtable discussion on the evolving role of the chief medical information officer —
I wrote up the proceedings in reader-friendly language. Dearborn used this document as part of its successful application to present at the 2010 CHIME Fall CIO Forum.

BROCHURE
Sunrise Medication Management
Eclipsys, July 2008
Can technology reduce medication errors? This 4-page brochure showcases Eclipsys software and how it helps remove points of failure that often lead to life-threatening errors.

CASE STUDY
Springhill Medical Center
Eclipsys, October 2008
Eclipsys needed to redesign its standard case study template. I worked closely with a designer to present the story so that even harried executives would take notice.

BROCHURE
Sunrise Enterprise
Eclipsys, October 2007
This 12-page brochure launched a major software upgrade, rolled out a new company logo and introduced a revamped product-naming structure. We did the bulk of the writing and design work in less than a week.