Pink Intentions

I recently had the uncomfortable experience of going to the movie, Pink Ribbons, Inc. with a friend who has been through two bouts of breast cancer in less than six years. The movie looks at "pink washing" and how the phenomenon has effectively glossed over questions such as why breast cancer continues to flourish despite all the walks and fundraisers.
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Pink Ribbon Overload

When National Breast Cancer Awareness Month rolls around in October with its ocean of Pink, I put up my mental barriers and try to enjoy a fuchsia-free fall. It was when I got blindsided by a Girl Scout wearing a Pink-beribboned bucket hat talking about the importance of a mammogram that I lost it.
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